I’m thrilled to be a UX/UI Designer from New York City! I’ve had a stellar career as a Creative Consultant in the NYC Ad World, now ready to rock the world of Experience Design as a UX/UI Designer/Content Strategist. The UX industry is a fascinating blend of design, tech and psychology and I am all about those 3 areas—using research-driven design to develop innovative solutions that work. I am fueled by my passion for providing memorable experiences and lasting impact.

My background as a dynamic, successful Creative Director/Art Supervisor in the advertising industry gives me open, progressive and forward thinking, unique perspectives and a richly empathetic lens. I’ve helped grow brands in CPG, and Pharma and Wellness—both on the Consumer side and for Healthcare Professionals (HCP). Strong, strategic concept development, and client-building, influencing and inspiring with infectious energy are what I’m well-known for.

I love human connection, research, collaboration, and ideation. As a motivator and leader, my MO is to inspire and collaborate with my Team to create breakthrough, human-centered products for our clients and users.

I bring my passion for building community into my bike life, as a leader for Women's Cycling NYC. With a focus on beginner riders, I bring empathy and teaching ability to new cyclists and get them comfortable riding on the busy streets of New York City. I also initiated a Winter Program on indoor platform Zwift, and expanded that year round during the pandemic, building a community that is now worldwide.